Zipcar Rebranding
This time, I was getting involved to rebrand Zipcar, a famous American Car-sharing company. The concept behind this project is to expand the company even more. At this moment, Zipcar only provides its service in many cities from The United States and Canada. Thus, why not to expand this globally? My ideal choice to make grow this business was to choose several countries from South America since there is not unique car service over there.
Here it is: